The PROCREME company was founded in Knoxville, Tennessee by 20 year old, Hunter Watts. After launching his brand in 2023, his family, friends, and city helped support his passion for bringing a revolutionary product to the nation. He first came up with idea when wanting to build muscles for basketball and weightlifting. After struggling to find protein products he enjoyed, he decided to take matters into his own hands. From there he created his own recipe and brand that he wants to share with the world.